The Beijing-based electric vehicle (EV) maker, which is actively building a sales network abroad, expected overseas deliveries to account for 30 per cent of its total by 2030, according to president Ma Donghui.
“It is inevitable that we will compete against BMW, Benz and Audi, which are viewed as luxury marques worldwide,” he told the South China Morning Post in an interview on Saturday. “Our vehicles have outperformed theirs in terms of performance and user experience, but it takes time to establish brand awareness because overseas consumers haven’t experienced our cars and haven’t yet been convinced of our superiority.”
Advertisement

On Saturday, the company signed distribution agreements with Al Fahim Motors in the United Arab Emirates and with Mohamed Yousuf Naghi Motors in Saudi Arabia as it seeks to make inroads in the Middle East.
Advertisement

Don't Miss:
-
John Lee promises ‘high-quality’ experience for Apec finance meeting guests
-
John Lee urges public to tune in to Legco debate on city’s 5-year plan, policy address
-
Hong Kong prepares reforms, accountability measures ahead of Tai Po fire report
-
Turkmenistan grows its arsenal of Chinese air defences as Russia’s role shrinks
-
India sizes up US F-35 stealth jets in landmark first on home turf

From Iran to China: An Emerging Trans-Central Asian Corridor
New documents show how a retail chain’s sales practices helped put guns on US streets
Singapore a battleground of commodities fraud lawsuits