The Beijing-based electric vehicle (EV) maker, which is actively building a sales network abroad, expected overseas deliveries to account for 30 per cent of its total by 2030, according to president Ma Donghui.
“It is inevitable that we will compete against BMW, Benz and Audi, which are viewed as luxury marques worldwide,” he told the South China Morning Post in an interview on Saturday. “Our vehicles have outperformed theirs in terms of performance and user experience, but it takes time to establish brand awareness because overseas consumers haven’t experienced our cars and haven’t yet been convinced of our superiority.”
Advertisement

On Saturday, the company signed distribution agreements with Al Fahim Motors in the United Arab Emirates and with Mohamed Yousuf Naghi Motors in Saudi Arabia as it seeks to make inroads in the Middle East.
Advertisement

Don't Miss:
-
Can parents and children playing video games together level up their relationship?
-
Middle East shipping crisis elevates China-Europe railway’s profile
-
China is poised to reap rewards as energy shock heats up the race for renewables
-
Syria begins long-awaited first trial of Assad-era officials
-
China warns EU to remove firms and citizens from Russian sanctions list

Power shifts in the global economy
Former co-owner of Panama Papers law firm convicted of aiding and abetting tax evasion
US Air Power’s Feet of Clay