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Hong Kong’s first-store appeal grows as more Japanese, South Korean and Thai brands arrive

Japanese, South Korean and Thai brands have increased their share of new entrants in Hong Kong’s retail property market by 7 percentage points to more…

By Samantha Johnson / October 6, 2026
Japanese, South Korean and Thai brands have increased their share of new entrants in Hong Kong’s retail property market by 7 percentage points to more than one-third in the first nine months of 2026, while the demand for shops from mainland Chinese brands has slipped, according to Cushman & Wakefield.

A slew of new brands helped lift the combined share of Japanese, South Korean and Thai brands to a three-year high, according to Cushman, which said it expected the trend to continue.

This year, Japanese fashion brand Cullni opened an outlet in Wan Chai, while second-hand goods retailer Ragtag took space in Hysan Place in Causeway Bay.

South Korean footwear brand Khiho entered Hong Kong through a store at K11 Musea in Tsim Sha Tsui.

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