Young South Koreans embrace ‘plogging’ to cope with climate anxiety

As South Koreans brace for another sweltering summer, a grim joke has taken hold in casual conversation: “This will be the coolest summer for the…

As South Koreans brace for another sweltering summer, a grim joke has taken hold in casual conversation: “This will be the coolest summer for the rest of our lives.” For many young people, that line is no longer dark humour but a blunt summary of how the climate crisis feels – relentless, immediate and deeply personal.

Among South Korea’s young generations, a wave of what experts call “climate anxiety” is reshaping their daily lives, from how they exercise and shop to whether they plan to marry or have children.

Rather than taking to the streets with placards in protest, many are turning their unease into what they describe as “liveable” eco-friendly lifestyles woven into ordinary routines.

A 2024 study by the Korea Institute for Health and Social Affairs found that more than 90 per cent of adults feel anxious about the climate crisis. Young adults in their twenties recorded the highest scores among all age groups.

A poster invites participants to join Saturday morning plogging in Seoul’s Hongdae area. Photo: Instagram/srekker_official

Researchers also noted a “functional” side to this anxiety: the more worried people were, the more likely they were to adopt eco-friendly behaviours, rather than disengage.

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